A new “Siamam” line of sustainable skincare products was unveiled last week, derived from the rice bran of their unique Hokkaido Mizubasho Rice, available in stores in Hokkaido, Kanagawa, Chiba, and online. This move signifies a novel...
A mushroom cultivation initiative in Ibara city, known as Ibara Mushroom House, is redefining the cultivation and use of fungi, not only as a healthful addition to our diets, but as a solution to sustainable farming practices. Starting last month...
In a pioneering endeavor to provide comprehensive support to women grappling with sexual violence, SISTERS has introduced a consultation community called ‘SISTERS.’ This digital platform facilitates anonymous consultations and hosts...
Major convenience store operator FamilyMart has partnered with Itochu Corporation, Itochu Plastics Inc., and Coca-Cola Bottlers Japan Inc. to launch a pioneering initiative leveraging blockchain technology to track and enhance the recycling of used...
In the quiet realm of Tamba City, Hyogo Prefecture, a unique venture, ‘FOREST DOOR,’ seeks to strike the delicate balance between tradition and progression. The project is breathing new life into a former school, connecting the dots...
The city of Morioka, located in the picturesque Iwate Prefecture, played host to the local qualifying round of the “SPOGOMI WORLD CUP 2023” on June 10. This unique and groundbreaking event combines sport and environmentalism, encouraging...
A call to action echoed in front of Toyota Motor Corporation’s headquarters on June 14, a demand from the environmental activists at Greenpeace Japan. As the company’s shareholders gathered for a pivotal meeting inside, the protestors...
The Institute of Sustainable Energy Policies has released the results of their report, estimating that the ratio of renewable energy power to the total electricity generation in Japan was 22.7% in 2022. Further policies are necessary to continue...
Building on its ethos of the “coexistence of nature and music,” the Fuji Rock Festival aims to harmonize the enjoyment of its participants with the preservation of the beautiful Naeba forest, which hosts the event. As festival-goers gear...
Since 2020, the eco-conscious initiative, “Our EARTH Project,” has sought to make shopping a more sustainable and ethical experience. Now, as the project celebrates its third year, it’s expanding its digital footprint with a newly launched online...