2 destinations in Japan awarded at Green Destinations Top 100 Story Awards ceremony

The Green Destinations Top 100 Story Awards ceremony took place in Berlin on March 6. Ten regions in Japan were selected for the Top 100 list, with two of these being specially invited to the ceremony as they were recognized for achieving a higher level of excellence.

What is the “Green Destinations Top 100 Story Awards”?

Green Destinations, accredited by the Global Sustainable Tourism Council and based in the Netherlands, annually selects 100 regions committed to sustainable tourism. The first award was presented in 2014. The organization evaluates destinations based on six criteria: Destination Management, Nature & Scenery, Environment & Climate, Culture & Tradition, Thriving Community, and Business & Marketing.

Hakone, Kanagawa

Hakone, known for its rich natural landscapes and hot springs, received the 2023 award in the Business & Marketing category. This marks the second consecutive year the city has been honored, following a Thriving Community award in 2022. Hakone’s efforts in tourism management and collaboration among local government, residents, and businesses have been highly praised.

Challenges faced

Hakone, a popular tourist destination in Japan, is situated in a mountainous area with many slopes and stairs, making it difficult for seniors and those with physical disabilities to visit. Despite initiatives to promote universal tourism, information was scattered and inaccessible, ultimately preventing many from experiencing the region.

Initiatives to overcome challenges

In response, the city collected feedback from wheelchair users and their caregivers, compiling a comprehensive pamphlet titled “Map of Tourism in Hakone for Wheelchair Users.” This guide offers safe travel options for visitors, including advice for those arriving by car or public transport, and features extensive use of photographs and details about accessible facilities, including multipurpose restrooms.

Key lessons learned

Addressing accessibility concerns not only increases overall domestic travel but also brings joy to those previously unable to travel due to physical limitations. By employing barrier-free practices and offering exemplary services, the region can enhance the travel experience for everyone.

Miyazu, Kyoto

For enthusiasts of sustainable textiles, Miyazu City in Kyoto is a must-visit. The city is dedicated to preserving Fuji Ori, a local textile tradition, through significant initiatives, earning recognition in the Culture & Tradition category. Dating back to the Jomon period, Fuji Ori is made from fibers of the fuji (wisteria) vine. Harvesting parts of the vine aids in thinning processes, contributing to forest preservation and maintaining lush landscapes.

Challenges faced

Despite its sustainable appeal, Miyazu has faced challenges due to modern demands for efficiency and the labor-intensive nature of textile production. A decline in artisans and interest in traditional textiles threatens both the craft and the health of local forests, with potentially severe consequences if the quality of fuji vine decreases.

Initiatives to address challenges

To preserve this sustainable craft, the city has formed a preservation society to foster interest in textiles and sustainable living. Collaborating with the city council, the society organizes exhibitions and workshops and partners with travel agencies to offer tours that include hands-on experiences with Fuji Ori.

Positive outcomes

These proactive efforts have not only helped sustain Fuji Ori as a traditional Japanese craft but also supported forest conservation, revitalized local economies, and opened avenues for international marketing.

By transforming regional challenges into opportunities through community collaboration, both travelers and local residents can enrich their experiences. Embrace sustainable travel to discover the unique offerings of Japan.