Japan’s 10 femtech brands for women’s wellness (2023)

From revolutionary menstrual care to menopause support, these 10 Japanese femtech brands are reshaping the narrative, prioritizing women’s wellness. Join us on a journey through Japan’s cutting-edge femtech landscape, where technology meets the unique and diverse needs of women across different life stages.

Skincare for menstrual vaginal discomfort

HIBIRI’s feminine spray

HIBIRI offers a feminine spray designed to keep the intimate area fresh and odor-free. Unlike traditional methods that may cause irritation, this spray can be applied directly to underwear. Moreover, it is alcohol-free and lacks surfactants, minimizing the risk of skin irritation.

Kao’s feminine wash and cream

Kao, a prominent Japanese cosmetics company, has launched their femcare brand, “TWANY&me,” in response to the limited awareness of intimate care practices in Japan. The initial product line includes a feminine wash and moisturizing cream, both mildly acidic and suitable for intimate areas. Free from dyes and parabens, these products provide gentle cleansing and hydration to prevent itching. The addition of a botanical fragrance helps combat odors.

WOOCA’s vegan intimate oil

WOCCA‘s inaugural product is an intimate oil, vegan and cruelty-free, made exclusively from plant-derived ingredients. Versatile for the entire body, it not only provides skin moisture but also features a botanical fragrance for a relaxing experience. WOCCA is actively developing additional products, promising to further empower women.

* The amount of fluids varies by individuals. Consult medical professionals if you have any concerning menstruation symptoms before starting to use some of these products.

Lingerie for diverse body shapes

Nissen

Nissen creates a range of underwear specifically designed for breast cancer survivors. The Heartyell line provides support for women’s bodies during and immediately after treatments, as well as for long-term post-surgery use.

Sustainable pads

Biodegradable bamboo pads by limerime

The recently launched brand, limerime, has introduced biodegradable pads crafted from bamboo this year. Bamboo, a familiar material in Japan, is garnering global attention as a sustainable alternative to plastic.

Organic cotton pads by SISIFILLE

SISIFILLE‘s pads, made in Japan, use fair trade organic cotton for the top layer and plant-based pulp for the absorbent cores. The product is not only environmentally friendly but also features thoughtful packaging with bioplastic and botanical ink for printing.

Pill subscription services

Luna Luna

Luna Luna, renowned for its period tracker app, provides online consultations in collaboration with hospitals. While the initial appointment requires an in-person visit, subsequent consultations can be conducted online with your doctor.

For those considering the pill to alleviate period symptoms, Luna Luna Okusuribin offers a convenient solution. Through the app, users can receive a diagnosis from a doctor via chat or video call, and the prescribed pill will be delivered to them.

Mederi

Mederi is a comprehensive program that provides three services: online diagnostics, mail-delivered pills and seminars overseen by obstetricians and gynecologists. Mederi offers an affordable monthly pill subscription (approximately 3,000 yen) for individuals, which includes free doctor consultations.

*The pill may not be available depending on the results of the consultation.

Menotech: Online consultation services

TRULY

TRULY, Japan’s pioneering online menopause consultation service, provides support through the LINE chat app. For a reasonable monthly fee, users can engage with female doctors or pharmacists at their convenience. The service includes a self-checklist to assess potential menopausal symptoms.

YORISOL

YORISOL provides online consultations through an app, offering five counseling sessions for per month. The service is designed to be used individually or with a partner, recognizing that menopausal symptoms can sometimes lead to conflicts. YORISOL aims to foster mutual understanding and support between partners.

As we wrap up our look into Japan’s femtech landscape from 2023, it’s clear these brands are paving the way for positive change in women’s wellness. While challenges such as gender gap persist, these innovators are making strides in offering technology-driven solutions.