Gender-free boxer shorts promoting women’s wellness in Japan

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In recent years, boxer shorts are becoming popular among women in Japan. This trend is breaking the stereotype that they are exclusively for men. What makes them so popular?

Boxer shorts provide a relaxed fit that allows you to unwind and feel at ease throughout the day. Moreover, they offer full coverage for the lower abdomen, protecting it from the cold weather. Another advantage is their seamless design to keep panty lines at bay. You can confidently wear any outfit without worrying about those lines showing through.

Now that we know why it is popular among Japanese women, let’s discover some gender-free boxer shorts brands making waves in Japan!

Boxer shorts designed to fit menstrual pads in by Keuzes

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Keuzes began with designing custom-made suits that are based on men’s pattern but tailored to fit the female body. This idea came from the experience of the founder who was assigned female at birth but identifies herself as a non-specific gender.

In Japan, we traditionally wear masculine or feminine attire for special occasions such as graduation ceremonies or weddings as following assigned gender. The founder felt uncomfortable participating in these events with feminine attire. Since many individuals faced the same dilemma, the brand is gaining popularity.

Keuzes puts customer needs first and has recently introduced boxer shorts designed to fit menstrual pads in. Traditional boxer shorts often cause the pad to shift, which makes it uncomfortable to wear. This product has received numerous positive reviews for its comfort, so give it a try!

Fashionable organic cotton boxer shorts by Wacoal and Beautiful People

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A leading underwear company, Wacoal, has collaborated with the popular apparel brand, Beautiful People, to develop gender-free boxer shorts. Wacoal has been offering highly stretchable boxer shorts that cater to waist sizes ranging from 68cm to 104cm. Beautiful People is known for its concept of “Kidswear For Everyone,” designing apparel that can be stylishly worn by both children and adults. By combining their expertise, the two brands have created boxer shorts that fit anyone and break gender boundaries.

Made primarily from organic cotton, these shorts have a pleasant feel to the touch. The range of vibrant colors, typical of Beautiful People, is also eye-catching. Recommended for those who love fashion and seek to express their style even with underwear.

Elegant lace boxer shorts by BODY WILD

BODY WILD is a brand produced by a leading underwear company called Gunze which is known for its comfortable fit. This brand introduced a new line of gender-neutral boxer shorts this spring.

To maximize comfort, this brand eliminates seams along the leg area to maximize comfort, and it also uses stretchy fabric at the front panel to ensure a perfect fit for any body shape. The collection includes two designs: one featuring elegant lace material and another in a simple design with various color options.

These boxer shorts not only provide women comfort but also contribute to breaking gender stereotypes. The demand is expected to continue growing in the future.