New insect food media “Insect Food and Us” launches

In January, TAKEO Co. Ltd. launched “Insect Food and Us,” an insect food web media, aimed at making readers feel more familiar with insect food. The company carefully spins diverse stories of people involved in insect food and shares them with everyone.

As a company specializing in insect food, TAKEO has been communicating with various people through insect food since its founding in 2014. In 2020, they started the “Domestic Insect Series,” developing products (14 types nationwide, 30,000 units sold in total) that take advantage of growing methods and regional characteristics while collaborating with insect farmers all over Japan. In 2022, they will reopen the physical store “TAKE-NOKO,” where readers can shop, eat, and gather information like a roadside station.

While eating insects is not common in Japan today, TAKEO believes that it can bring smiles to people’s faces. Through the web media “Insect Food and Us,” they aim to share the story of each person’s smile with everyone.

The web media features stories from people who enjoy eating insects, those who enjoy it with their loved ones, and those who grow insects. For example, Yohei Ashizawa, a sericulture farmer, wrote a story titled “Spinning the sericulture industry into the future,” and Yusuke Togashi, an illustrator, wrote a story titled “Diverse Creatures and the Essence of Abundance.” The media delivers these stories with attractive photos, and if readers can find something that they can relate to, they may become a little more familiar with insect food.

Read more about insect food in Japan