In recent years, a new trend has emerged in Japan that challenges conventional gender stereotypes. Alongside the rise of genderless fashion, nail care and nail art are becoming popular among men. Traditionally, the perception of nail art was...
*This article contains affiliate links. Do you ever feel more confident touching your computer or smartphone when your nails are looking their best? Nowadays, nail care and manicures are not just for women, but for men as well. With this increasing...
IML, a company that operates cosmetic brands, announced that it will donate nail polish equivalent to 1% of sales of all “cirila” nail polish products to cancer patients nationwide. This project starts on World Cancer Day, February 4...
In an era of diversity of lifestyles, painting one’s nails is no longer a habit only for women. This change is taking place even in Japan, where a questionnaire by nail salon reservation app Nailbook shows that 40% of men who paint their nails have...