Junijuni takes first step to cut product and food waste

Aucfan Co., Ltd. will open a new site dedicated to contributing to social issues on April 25th. Up until now, Junijuni, a site sponsored by Tokyo Gas, has been a website selling food. Unfortunately, unsold food on this website are discarded or thrown away. This is due to expiration dates, new food arrivals, or the end of limited-time promotions.

The prices on this site offer the option to donate to various groups which tackling social issues. Customers are able to make donations to a charity of their choice by linking them to product purchases.

Junijuni has roots in the SDGs

“Junijuni” comes from 12 responsibilities of Creating and Using under the Sustainable Development Goals (SDG) created by the United Nations.

Aucfan has already began operating a site named SynaBiz Co., Ltd. that collects products from manufacturers who have agreed to reduce product waste through sales and donations to customers. In addition, Aucan also plans to carry out its “Mottainai” promotion in order to expand its customer base to those who are highly aware of the environment.

Mottainai, the Japanese sense of respect for objects and against wastage

Both Tokyo Gas and Aucfan are striving to deliver high quality goods as well as zero waste products to their customers. They hold campaigns such as the “Mottainai” promotion. This way each company can help tackle issues not limited to only energy, but also reduce waste (including product waste). In fact, such campaigns affect a variety of social issues outside the waste issues.

Mottainai is an ancient Japanese term which describes a respect for the resources around you. It is most commonly associated with the traditional three Rs- reduce, reuse, and recycle. Nobel Prize winner, Professor Maathai from Kenya first initiated the Mottainai Campaign. It spread the concept of creating sustainable recycling societies around the world. To this day, the influence continues to educate and positively affect government policies around the world.

Junijuni, will be sure to have an impact on sustainability and environmental awareness for both customers and businesses alike. From now until July 31st, customers may enroll in the “Patchi Point” program, which enables customers to donate 1% of the price of their purchase.