Craft beer KAMIKATZ wins bronze at Japan Branding Awards 2024

The brand “KAMIKATZ,” inspired by the zero-waste movement of Kamikatsu Town in Tokushima Prefecture, has received the prestigious “BRONZE” award at the “Japan Branding Awards 2024,” celebrating businesses, organisations, and products that excel in branding.

KAMIKATZ represents a brand deeply rooted in Kamikatsu Town’s zero-waste philosophy. Through the act of beer crafting, the brand promotes environmental consciousness and encourages individuals to incorporate sustainable practices into their daily lives. Additionally, KAMIKATZ strengthens ties within the local community, revitalises the region, and collaborates with municipalities, corporations, and other communities to create impactful societal change.

KAMIKATZ was commended for turning the simple act of drinking craft beer into a meaningful step towards environmental protection. The brand’s efforts to build strong local connections, rejuvenate the region, and inspire other communities were particularly praised. Collaborating with municipalities, businesses, and community organisations, KAMIKATZ exemplifies sustainable development with a global perspective.

One standout initiative involves inviting corporate stakeholders to visit Kamikatsu and experience the richness of the community firsthand. This immersive approach fosters collaboration based on shared values. By addressing both corporate and regional challenges, KAMIKATZ creates projects that deliver mutual benefits. The judges applauded this innovative and empathetic approach to branding and problem-solving.