BIG EYE COMPANY Ltd., which operates Kamikatsu Zero Waste Center, has kicked off its “KURU KURU Fashion Project” in Tokushima Prefecture. The endeavor comes after the company’s selection for the “Fiscal 2023 Model...
RISE & WIN Brewing Co. KAMIKATZ, the beer brewer from Zero Waste Town Kamikatsu, has created a completely circular beer, the reRise Pale Ale. KAMIKATZ has been striving to achieve zero waste in its operations, and the new brew moves it closer to...
The Japan National Tourism Organization (JNTO) has created an English-language digital pamphlet entitled “EXPLORE DEEPER” that introduces sustainable travel experiences in Japan. The pamphlet introduces 50 sustainable facilities and...
In the central north of Tokushima Prefecture, just before the border into Kagawa Prefecture, a low-forming rainbow embraced the houses of the residents of Mima City. The taxi ride on the way to our destination, Earthship MIMA, was graced with bouts...
Edible crickets are gaining attention as a possible future alternative food. Japanese startup Gryllus Inc. in Naruto, Tokushima Prefecture, has been working on the development of food products using crickets since its establishment in 2019. The...
It’s the moment we have all been waiting for: the completion of Kamikatsu town’s Zero Waste Center. It’s been more than a year since we first heard of its plans. Now, the town’s efforts has come to fruition, and the execution is better than...
The town of Kamikatsu is located in Tokushima prefecture, in the island of Shikoku. Kamikatsu has become famous worldwide for the town’s declaration to aim zero-waste by 2020. As the world is gradually moving toward a circular economy, where...
A few months ago, we featured Tabi no Tochu (meaning “On The Way” in English), an introduction of the guesthouse on its innovative usage of a sharing economy to provide a missing welfare need. Unfortunately, we didn’t go deeper to explore the inner...
Mima City, located in Tokushima Prefecture, is known for Udatsu Townscape, which is a symbol of the city’s old days. The main characteristic of the buildings is the presence of “Udatsu,” extensions of the roof that served as protection from...
What does the term “Sharing Economy” mean to you? The term “sharing economy” often conjures up the examples of Uber and Airbnb. But these companies always seem to have something missing for me. In hindsight, these companies did not fulfil its...