Boutique brand Ethical & SEA promotes ethical consumption in Japan

A Japanese boutique brand Ethical & SEA, run by Flag Co. Ltd., suggests an ethical lifestyle and ideas through their carefully selected items. This Westcoast style-inspired brand focuses on organic and ocean-friendly products. The brand stands behind these values, considering the marine and global environment and SDGs by offering many environmentally certified products.

Their original seven icons provided with products are designed to help customers recognize sustainable concepts visually. Ethical & SEA’s website explains each of the icons in Japanese and English so people who are unfamiliar with the terms are able to learn about each. Additionally, the brand aims to spread awareness of ethical consumption through its platform utilizing workshops and digital communication.

Ethical & SEA currently features bath and massage products that are made ethically. The brand promotes this collection for people wanting to care for their skin, especially in the coming winter months, which are notoriously dry. The items are also catered to those who are sensitive to cold. For example, Camyu’s bath products are made with a natural ingredient called CBD. It promotes circulation and supports the body to warm up from the inside as well as to relax. Their bath salt, oil and lotion do not contain chemicals and use plants grown on organic farms.

Ethical & SEA offers various items from cosmetics, hair care, to toiletry goods that are kind to the body and the earth. Shops like this could help us take action towards ethical consumption in Japan, making ethical products more accessible. Opportunities to learn and shop consciously in everyday situations are key to a sustainable lifestyle.

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You can check out ethical products at Ethical & SEA’s brick-and-mortar shops and online store.