Survey suggests 72% recognition of circular economy in Japan

A recent survey conducted has found that 72% of residents in Japan are conscious of the “circular economy” in their daily lives. According to the survey of of 1,000 individuals aged 18 and over, about 50% of respondents in their 20s reported being aware of circular economy concepts rising to over 80% for those aged 60 and above.

The survey also sought to understand the sentiments of the purchase and use of second-hand goods, 57.1% of respondents stated they have little to no resistance to pre-owned items. However, 42.9% remain hesitant, citing concerns such as potential defects, dirt or scratches, and a lack of warranties.

Despite these reservations, 60.5% of participants had used second-hand services or shops within the past year. In contrast to the awareness data, younger people were more likely to use these services, with over 70% of those in their 20s participating, compared to only 40% of those aged 70 and over.

The survey also explored the role of local governments in promoting a circular economy. About 53% of respondents were aware that some municipalities sell discarded items or repaired oversized waste.

The survey may not be as accurate as we’d like it, for example having a surveyee skew towards older males. Furthermore, with a push for circular economy in various parts of the country, there could be a difference between recognising the term “circular economy” and understanding the concepts behind it.

However, the survey does give us a few insights into certain aspects of the progress of circular economy in Japan. For one, the narrative of circular economy is growing in Japan, and we might even see it get popularised like the term “SDGs” did. We also see how the younger crowd are more comfortable with second-hand products. Used products may likely be cemented as a norm in the future, and can prosper by ensuring aspects like quality, cleanliness, and no hidden damage. We’d also like to see more municipalities becoming hubs for circularity, not just waste managers.