Tokyo’s new HTT campaign calls for energy conservation

Beginning this month, the Tokyo Metropolitan Government is set to launch a series of “HTT” advertisements, emphasizing the importance of energy conservation.

Tokyo’s primary objectives encompass not only tackling the climate crisis but also guaranteeing energy stability for the medium to long term. Embracing the keyword “HTT,” an acronym for “H – Reduce, T – Create, T – Store” (abbreviations taken from the initials of the Japanese writing), the city is spearheading various initiatives aimed at securing electricity, with an emphasis on energy conservation. The forthcoming advertisements will feature symbols of “items well-known but seldom named,” with the intention of heightening awareness and comprehension surrounding Tokyo’s HTT energy-saving campaign.

The Tokyo Metropolitan Government is diligently pursuing electricity security measures, such as energy conservation, using the “HTT” keyword. This approach is driven by the dual goals of addressing the climate crisis and ensuring energy stability in the medium to long term. Initiatives include H (Reduce): “Switch to energy-saving appliances,” “Regularly clean air conditioner filters,” and T (Create) & T (Store): “Incorporate solar power generation and storage batteries in residential settings,” among others.

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