14 women’s wellness brands in Japan

Japan has struggled to promote women’s wellness for a long time. Various physical changes such as menstruation, pregnancy and menopause affect their mental and physical health enormously. More and more products to support women going through those events are becoming available. Femtech products, especially period underwear and menstrual cups, are getting attention. Here is a list of brands supporting women’s wellness that could help you find sustainable options.

Period underwear brands

Nagi

Nagi produces various period underwear. Their products have a minimalistic yet functional design with chic-looking options, and the brand offers only paper-based packaging. All Nagi panties are carefully hand-sewn in Japan. The brand promotes sustainability and its own feminist style.

Lace Fran de Lingerie

Lingerie brand that offers period underwear “comfits” with a budget option with inclusive sizing. Comfits are priced at around 2,000 – 2,900 yen. Sizes are between XS (from 77cm hip) and 3XL (up to 110cm hip), so it can be a good option for people of different body types.

Rinē

A period underwear brand that’s motivated to provide style and comfort simultaneously. Their menstrual underwear offers sturdy protection by employing original technology and features TENCEL, an eco-friendly material made from wood fiber. They will also be delivered to your door in a tapeless plant-based package.

Hogara

A period underwear brand that uses organic cotton to make its products more skin-friendly. The underwear’s deodorant and antibacterial treatment prevent odor. Their “Food Textile” series upcycles food waste for coloring.

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Bé-A

This menstrual underwear brand in Japan focuses on blood absorbency and leak-proof construction. The fabric contains powdered terahertz, which warms your stomach when you are cold or have severe menstrual cramps. They also offer children’s sizes.

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GUNZE

A long-established underwear company that offers a femtech series called “Cherish Moon.” GUNZE produces all-lace period underwear and two types of bras to match the underwear. Their products are a good option for those who want to enjoy fashion during menstruation.

Ayame

An underwear brand launched by an innerwear manufacturer with a 90-year history. Their period underwear separates the panties and the cloth sanitary napkin, making them feel as comfortable as regular panties. Their reusable cloth pads are thin and available in various colors.

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Period cup and disc brands

Rose Cup

The brand produces a carefully designed Japanese menstrual cup. Rose Cup is reusable because you can sterilize it by putting it in a pot of boiling water, or you can buy Rose Cup’s official sterilizing container that lets you sterilize it in a microwave.

Uusina

A Japanese brand that offers reusable menstrual discs and cups. Their discs are made from ultra-thin medical-grade silicone, therefore, are reusable. The discs can be used for up to 12 hours. Their menstrual cups can be used for up to eight hours and are available in two shapes.

INTIMINA

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Launched in 2019, a Swedish femtech brand that values women’s wellness and sustainability. They hope to create products that address women’s concerns. Their menstrual discs come in two sizes and are made of 100% medical grade silicone. The discs can be used continuously for up to eight hours and repeatedly for two years.

Intimate skincare brands

Ashita Watashi wa Kaki no Ki ni Noboru

The brand leads the way in promoting women’s wellness and agriculture at the same time through cosmetics and other unique business approaches. Their products focus on intimate care and develop products that cater to women’s concerns, such as Feminine Wash, Feminine Oil and Serum, Feminine Milk and an award-winning Feminine Mist. They upcycle discarded persimmon peels as the products’ main ingredient.

Waphyto

A Japanese sustainable skincare brand based in Aichi prefecture. Their products are formulated with 100% natural plant essential oils, and over 90% of them are vegan. Their intimate wash is pH balanced to be gentle on intimate areas.

Pubicare organic

An organic skincare brand that has been started by a beauty salon that specializes in intimate care. Pubicare organic produces an intimate foaming wash with a pleasant aroma. Over 99.7% of ingredients are naturally-derived.

INTIME ORGANIQUE

Started based on phytotherapy, which is the use of plant-derived medications for the treatment and prevention of diseases. The brand offers a wide range of products, such as intimate wash, moisturizing gel and oil and hygiene wipes. The scent is made of 100% natural essential oil. Fragrance-free products are also available for those who are sensitive to fragrances.

As many seek for solutions for wellness-related problems, pop-up stores and expos are regularly held to make these products familiar to them. The market for women’s wellness is expected to continue growing.

* The amount of fluids varies by individuals. Consult medical professionals if you have any concerning menstruation symptoms before starting to use some of these products.