The lifestyle brand “CITY SHED,” led by model Hikari Mori, and “Hogara,” a femtech/femcare brand under Toyoshima Co., Ltd., have collaborated on a project to introduce absorbent underwear called “Organic Cotton Period...
In recent years, more and more people have become interested in women’s wellness. Accordingly, femtech is becoming popular as a supporting tool to address physical and mental problems that women are facing. Although femtech generally refers to...
*This article contains affiliate links. Periods are one of the biggest concerns in women’s wellness. Although the difficulties of periods vary by individual, they can affect a person’s quality of life. In Japan, periods are often considered...
Japan has struggled to promote women’s wellness for a long time. Various physical changes such as menstruation, pregnancy and menopause affect their mental and physical health enormously. More and more products to support women going through those...
*This article contains affiliate links. Women experience their periods at some point in their lives. Many might have felt anxious when they had their first period. Furthermore, menstrual irregularity is common for a few years after one’s first...
The menstrual period is a hassle for many women. We have previously introduced femtech brands that help make menstruation more comfortable and sustainable. Among them, period underwear is popular because it is environmentally friendly and costs less...
Last week, UNIQLO Japan released an absorbent underwear for kids, Girls AIRism Absorbent Shorts. AIRism is UNIQLO’s popular fabric that utilizes the brand’s original technology for instant liquid absorption and smoothness to the skin. It is also...
Pads and tampons have been the most standard menstrual supplies for many years. However, with the rise of the femtech industry, more comfortable, sustainable and reliable products are available for those who experience monthly periods. One example...