YOT WATCH’s playful and sustainable children’s watches are born from toys

Ever wondered how timepieces could be both stylish and sustainable? Sanyei Corporation’s “Our EARTH Project” designs its in-house developed brand, the “YOT WATCH,” a wristwatch born from toys. They created the watch by collecting and recycling plastic toys used by children. The brand was named by turning the word “TOY” upside down giving you “YOT WATCH.”

YOT WATCH designs children’s watches with family in mind

Designed as a child’s first watch, the project aims to foster a sense of connection by allowing parents and children, families and loved ones to share time together. They are;

• Perfect for a child’s first watch.
• A catalyst for parent-child discussions about the environment.
• Lineup suitable for parents and children, families, offering matching options.
• Simple, timeless design suitable for children to adults.
• Ideal as a thoughtful gift for your loved ones.

In celebration of its first anniversary since the brand launch, YOT WATCH released new colors for its children’s watch models. This release features three colors: lavender, a trendy color popular among children, french blue, characterized by a distinct hue, offering enhanced fashion coordination and vivid pink, a bold and lively addition to the collection.

Furthermore, YOT WATCH’s distinctive three-dimensional dial is now even more readable with the addition of contrasting colors to the printed details. The case is crafted from ABS Resin, recycled plastic derived from toys, while the strap is made of 100% recycled polyester material from PET bottles.

About “Our EARTH Project – Sustainable & Ethical Action”

The “Our EARTH Project – Sustainable & Ethical Action” is an initiative led by Sanyei Corporation, guided by the concept of being more environmentally friendly. With sustainability and ethics as its core principles, the project aims to provide products and services that are gentle to the Earth and conducive to sustainable living. The project revolves around handling sustainable brands globally, selling in-house developed brands as part of its product focus and engaging in the sale of sustainable materials as well as undertaking OEM production on the material axis.

In a world where innovation meets sustainability, YOT WATCH introduces children’s timepieces crafted from the essence of play. This invites us on a whimsical journey that not only delights young hearts but also champions eco-conscious values.