Discovering a Sustainable Future from Japan

Vegan matching site launched for vegans to find romantic interests

Recently there has been a considerable rise in people interested in sustainability, ethical consumption, health, and plant-based diets. One such group is vegans, who choose a lifestyle free of animal foods and products in their diet and daily life. Many turned vegan because they care about protecting animals and the environment, thinking that the lives of animals are just as important as that of humans. Moreover, some choose a vegan lifestyle after seeing forests cut down to raise livestock, which causes environmental problems such as global warming. They strive to make a difference toward protecting the world by supporting animals and the environment and avoiding meat and fish.

However, different lifestyle choices can create barriers when starting intimate relationships. G.K Big Usagi in Hyogo Prefecture founded their Vegan Marriage Site, which matches people who have chosen similar lifestyles to protect animals and the environment. The site helps vegans find other vegans or people with related lifestyles, hoping it could lead to marriage in the future.

(Image: konkatu.org)

Vegans do not eat meat, fish, eggs, dairy products or honey. They also avoid wearing fur or leather. However, sometimes their lifestyle, and even the lifestyle of vegetarians, can cause complications. For example, many say that they can’t casually go out to eat with their friends. Some feel they can’t admit to being vegan to the opposite sex, even if they’re attracted to them.

Furthermore, many of them say they’re worried about getting married and having a family. What if their spouse likes to eat meat and fish? And what if they had to handle meat and fish to cook for them? What’s more, it’s not always the case that vegans have the same kind of diet, for vegans have different preferences. Therefore, finding the perfect vegan partner who has the same kind of diet as themselves is extremely difficult. Vegan Marriage Site wants to support these vegans in meeting each other.

Japan is seeing an increase in the number of vegans. Food manufacturers are responding by producing various vegan menus and products. For example, there are already several vegan cup noodles that do not use meat or animal produce. Also, many major supermarkets in Japan sell soybean meat as a meat substitute, and burger stores have soybean meat burgers on offer for vegans.

If the trend continues, it’s very likely the number of people choosing a vegan lifestyle will increase in the future, and sites like Vegan Marriage Site are sure to also increase in popularity. The site even has a video chat function for people who are living long distances apart. The service is completely free of charge until the end of December 2021.

[Website] Vegan Marriage Site (Japanese)

Written by
Karino Ayako

Ayako is an expert translator and writer for Zenbird, having long years of experiences in major Japanese newspaper media.

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Written by Karino Ayako