Last December, Rakuten Travel conducted an internet research survey targeting 1,082 men and women aged 20 to 69 who had arranged their own accommodation and had traveled within the past 2 years. The survey revealed that over 40% of respondents had...
The Japan National Tourism Organization (JNTO) has created an English-language digital pamphlet entitled “EXPLORE DEEPER” that introduces sustainable travel experiences in Japan. The pamphlet introduces 50 sustainable facilities and...
What is sustainable travel? We use the word “sustainability” a lot, but can you define it? It’s not easy, is it? The United Nations defines sustainability as “meeting the needs of the present without compromising the ability of future generations to...
COVID-19 has impacted the tourism industry in Japan, affecting the nation’s progress in regional revitalization. To counter the pandemic’s impact, Mie Prefecture Government, TASKAJI, and JTB Communication Design are launching the...
A few months ago, we featured Tabi no Tochu (meaning “On The Way” in English), an introduction of the guesthouse on its innovative usage of a sharing economy to provide a missing welfare need. Unfortunately, we didn’t go deeper to explore the inner...
Surrounded by the resplendent nature of the Northern Alps, Hakuba Village in Nagano Prefecture attracts mountaineers in summer and skiers/snowboarders in winter. This beautiful village will welcome a new luxury wellness retreat Haluta Hakuba in...
In today’s digital world, influencer marketing plays a significant role in promotion, adding more value to products, services, campaigns, and travel destinations. Travel and employment company SAGOJO is seeking to bring influencer marketing to...
Last month, a new hotel renovated from a Japanese traditional house dating back 150 years, opened in a Kosuge, a small village in Yamanashi Prefecture, west of Tokyo. Under the concept “A village of 700 people coming together as 1 hotel,” the hotel...
If there is a pinnacle of “cool” in the hotel industry, BnA Alter Museum is no doubt there. Often characterized as “art or museum you can stay in”, the BnA Alter Museum hotel in Kyoto offers 31 permanent art pieces in which...
To tackle the problems of population imbalance and an increasing number of vacant homes, a new group has come together to promote long-stay tourism to old Japanese houses. The Kominka Tourism Promotion Council was established on July 9 by travel...