Zenbird Editorial TeamInternational visitors to Japan increasingly seek experiences that connect them directly with local traditions. Japan Guide Star is launched a cultural collaboration programme for luxury hotels to help fill the demand for tourism needs, providing...
Yumi AraoHave you ever wondered why sacred ropes, called shimenawa, are tightly wrapped around certain trees when you visit shrines in Japan? These trees, known as goshinboku, are found throughout Japan and play significant roles in culture and spiritual...
