Zenbird Editorial TeamNew upcycle brand THINK SCRAP will be opening a retail space this week within the ALL TOYOTA CIRCULAR STORE at Chubu Centrair International Airport, a store for the Toyota Group to demonstrate circular lifestyle practices by repurposing materials and technologies developed through automotive manufacturing.
The ALL TOYOTA CIRCULAR STORE targets domestic and international travellers, aiming to connect the materials, techniques, and history of Toyota Group companies to create new value through circulation. They see it as a communicate medium for the philosophy of Japanese craftsmanship and its transition toward a circular economy.
The brand produces bags and small accessories by upcyling unused remnants generated during the manufacturing of automotive seatbelts. These materials, which meet strict safety standards but are typically discarded as scraps, are transformed into durable lifestyle products.
The retail space will feature high-quality bags and miscellaneous goods. The goal is to expand circularity by connecting manufacturers, consumers, and the local community.
[Reference] Tokai Rika News (Japanese)
