Muse Platinum’s charitable initiative ‘1 Coin for SDGs’ for women’s wellness

Muse Platinum has launched a charitable initiative called the “Muse Foundation’s 1 Coin for SDGs.” The venture was announced on last week, and is aimed at the salon’s expansive membership base, which stands at over four million strong.

Historically, Muse Platinum’s ethos has been deeply entwined with promoting female health and wellbeing. Their endeavors to date include advocacy for increased understanding and preventative measures for diseases such as breast and cervical cancer and other female-specific ailments. They’ve also ventured beyond their primary demographic, promoting paternal benefits such as child-rearing allowances.

This year, as they bask in the glow of their 20th anniversary, Muse Platinum broadens its social impact horizons. The “1 Coin for SDGs” campaign aims to encourage every individual, irrespective of gender, to shine and overcome their unique challenges. This underscores a shift from a female-focused paradigm to an all-encompassing approach.

Participation in the campaign is a blend of learning and giving, achieved through the salon’s official app, “Muse Passport”. Members are invited to engage with a series of quizzes about Muse Platinum. For every participant, the company pledges to donate 10 yen to one of four chosen support organizations.

The support organizations selected are diverse, aligning with Muse Platinum’s newfound universal appeal. They include RED BOX JAPAN, offering menstrual products to students in need; the certified NPO Breast Health Research Society, aimed at fostering a society sensitive to breast cancer; Think Pearl, providing health education to protect girls from future diseases; and the certified NPO Florence, working towards a future where everyone can work with peace of mind.