Merging Tsugaru tradition with nordic design in Aomori hotel

The Richmond Hotel in Aomori, a bustling city in Japan’s northern Tohoku region, reopened its doors on July 26th, showcasing a transformative blend of traditional Tsugaru crafts and contemporary Nordic interiors. This is not just a renovation; it’s an ambitious stride into the future while anchoring itself deeply in the region’s history.

Located at the heart of the Tsugaru region, Aomori City stands as a testament to the enduring legacy of old-world charm juxtaposed with modern marvels. But within its precincts lie craft traditions centuries old — from the intricate Kogin embroidery and Tsugaru lacquerware to the delicate Akebi vine crafts — that remain largely undiscovered by many.

The Richmond Hotel, operated by RNT Hotels Corporation since 2010, has embarked on a mission not only to rejuvenate its infrastructure but also to serve as a beacon of Aomori’s vibrant cultural heritage. The theme “Encounter with TSUGARU Traditional” resonates throughout the establishment, with spaces designed to offer guests an immersive experience of the region’s crafts.

Guests stepping into the hotel lobby are greeted by a panorama of these artisanal pieces, set against the backdrop of warm Nordic lighting and furniture, an atmosphere that marries both the rustic authenticity of Aomori and the subtle elegance of Northern European design. It’s an intersection of two worlds where one can sense the dedication of local artisans and the humor and character infused into every creation.

The hotel goes beyond just being a place of stay. Each room serves as a gallery, exhibiting select crafts that are both traditional yet easily incorporable into contemporary lifestyles. Special commissions from artisans ensure that each piece displayed is unique, from Nebuta ornaments made using traditional washi paper techniques to Kogin embroidery with a touch of the modern.

A standout feature is the “Royal Corner Twin TSUGARU” room. Offering a view of the city’s iconic Nebuta festival, it uses nature-inspired colors, Nordic-style furniture, and traditional Tsugaru artifacts. Here, guests can find Tsugaru Vidro glasses, a radiant palette of seasonal colors, cushions adorned with Kogin embroidery, and artwork showcasing Tsugaru lacquerware techniques. The result is a stay experience that is as enriching culturally as it is comfortable.