Gateway to Sustainability in Japan

Japan’s sustainable sunglasses for a shimmering summer 2023

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Summer is just around the corner! Are you looking for a fashionable and sustainable pair of sunglasses for your summer outings? Consider the trending sustainable eyewear brands available in Japan. Get ready to step up your summer style with these pairs of sunglasses!

A modern classic eyewear brand from Japan “Jugaad14”

(Image: PR TIMES)

Jugaad14, a Japanese sustainable eyewear brand, launched in March 2022. Its biodegradability is gradually gaining popularity. The brand sold 10,000 units during its first year. Its philosophy is to find creative solutions even when resources are limited, as well as to keep things simple. Hence, the brand excludes any metals from the product and uses only ethical materials to address the environmental issues caused by the traditional fashion industry. The simple and timeless design matches any type of fashion.

Artisans in Sabae, Fukui Prefecture, a world-renowned manufacturer of high-quality eyewear, produce all the products. The frames are made from biodegradable biomass plastic, at least 80% of which is cotton waste. Furthermore, some of the products include Intertek-certified biopolymer-based lenses.

Three collections are available: OCEAN for Wellington styles, HORIZON for Crown panto styles and GRIP for a better fit for use in sports or outdoor activities. The brand offers a variety of frame and lens colors. Find the perfect pair of glasses for you!

[Online shop] Jugaad14
[Online shop] Rakuten [PR]

“DONT PANIC” designed for outdoor lovers

DONT PANIC, another Japanese eyewear brand, is popular among surfers. The CEO, a surfer who suffers from presbyopia, founded this brand to provide more fashionable glasses for those who enjoy outdoor activities and experience presbyopia, as he does.

Blue Project and Bio Glasses are two collections that emphasize sustainability. Blue Project is an upcycling collection with frames made from recycled PET bottles. Bio Glasses is a biodegradable collection with frames made of wood and cotton waste. In addition, a biodegradable lens, “G15,” is available for both collections.

The brand designs products for outdoor lovers, hence, its sunglasses are lightweight, resilient and impact resistant. It also offers a fitting trial service where you can try on up to five pairs of glasses at home for only 1,650 yen for round-trip shipping. It’s worth trying if you’re planning summer outdoor activities.

[Online shop] DONT PANIC

“ECOALF” upcycles marine pollution into sunglasses

(Image: PR TIMES)

ECOALF, a Spanish sustainable apparel brand, has released sunglasses as a Japan-limited collection. This brand creates all items from recycled or natural materials to minimize the environmental impact as its slogan is “Because there is no planet B.” ECOALF is actively addressing marine pollution by collecting, sorting and recycling PET bottles, tires, fishing nets and other marine waste in Spain, Thailand and Japan. Then, it transforms this waste into fashionable products.

ECOALF collaborates with craftsmen in Sabae, Fukui Prefecture, to create high-quality glasses from PET bottles. The characteristics of recycled PET make the frames lightweight and durable. Its sunglasses are a classic Wellington style with a simple design that will give you a timeless look.

[Online shop] ECOALF
[Online shop] Rakuten [PR]

By choosing sustainable sunglasses, you can look stylish while helping to protect nature. Hopefully, you can find the perfect pair that matches your taste from these brands’ various products!

Written by
Moe Kamimoto

Her mission is to make the world a better place for everyone since she studied human rights and environmental issues in college. She is especially interested in sustainable fashion and cosmetics, diversity, and gender equality. A nature and animal lover.

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Written by Moe Kamimoto