Japan’s flourishing femtech: 4 latest period underwear brands to try this spring

The menstrual period is a hassle for many women. We have previously introduced femtech brands that help make menstruation more comfortable and sustainable. Among them, period underwear is popular because it is environmentally friendly and costs less in the long run. We introduce four different brands that offer period underwear with unique features so that you can choose according to your needs and preferences.

Hogara

Hogara is a Japanese brand launched by a group of female employees working for a textile company. During menstruation, most people have more sensitive skin than usual. Therefore, Hogara uses organic cotton to make its products more skin-friendly. The deodorant and antibacterial treatment prevent odor not only when worn but also when dried indoors. In addition, their “Food Textile” series upcycles food waste for coloring.

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Bé-A

Bé-A is a menstrual underwear brand in Japan that focuses on blood absorbency and leak-proof construction. The newly-released “Signature Panties 3” has an absorbing capacity of 125ml, and the “Ultra-Heavy & Night underwear” has 150ml of absorption. It helps prevent blood from seeping through even while sleeping. All Bé-A shorts are boxer-type, which prevent blood from leaking and help prevent it from showing up on outerwear.

Moreover, the fabric contains powdered terahertz, which warms your stomach when you are cold or have severe menstrual cramps. Bé-A is recommended for those who have a heavy period.

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GUNZE

GUNZE, a long-established underwear company, has recently released a femtech series called “Cherish Moon.” They aim to care for women’s feelings as much as women’s health and produce items that lift your mood even during menstruation.

Most period panties have a simple design, but GUNZE produces all-lace designs so that they do not easily snag on outerwear. GUNZE has also developed two types of bras to match the underwear. Their items are a good fit for those who want to enjoy fashion during menstruation as much as possible, just as they usually do.

Ayame

An innerwear manufacturer with a 90-year history launched Ayame, an underwear brand. Separating the panties and the cloth sanitary napkin makes them feel as comfortable as regular panties. You can adjust the number of napkins according to the amount of blood, so there is no need to worry about a sudden increase in the amount of blood. When menstrual flow is light, you can use the underwear without the napkins.

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More people are choosing these options for their comfort, and they are promoting an increase in the femtech industry in Japan. More options are expected to show up in the coming years, and we will keep updating you in support of your wellness goals.

* The amount of fluids varies by individuals. Consult medical professionals if you have any concerning menstruation symptoms before starting to use these products.