Haiwedding: new brand for sustainable weddings suggestions

In recent years, the focus has shifted towards sustainable lifestyles, including ethical consumption that prioritizes people, society and the environment. Along this line of thought, Innovation Design Co. Ltd., a recently certified B Corporation, is challenging developing sustainable weddings with its new brand, “haiwedding.”

Starting from January, the company launched a special website that features experts from both Japan and abroad who will propose ideas for sustainable weddings. This is the first step towards creating a comprehensive service business for bridal services with a focus on sustainability. The goal is to provide information for those who are planning a wedding and for those in the bridal industry, while also creating new ideas with companies and people who promote sustainability.

“Haiwedding” is a brand that hopes to encourage couples to think about a sustainable future through their weddings. The company aims to work with as many people as possible to create weddings that promote the coexistence of nature, the earth, and people. Through the culture of marriage, “haiwedding” hopes to create opportunities for people to think about social issues and create a sustainable future for the earth.

Examples of the sustainable wedding ideas available on the website include:

• A sustainable wedding created from scratch in New York
• A Fair trade wedding filled with significant items
• A vegan wedding course by “KITCHEN MANE” that aims for a sustainable society
• What hair and makeup artist Chibana thinks about “environment x makeup”
• How to choose an ethical bridal gown that is unique to you
• Thinking about a sustainable society from shrine weddings

For lifestyle sustainability in Japan