Zenbird Editorial TeamCharichari, Inc., a Fukuoka-based operator of shared mobility services, has officially acquired the “kotobike” share cycle business from Kyoto-based bicycle retailer Qbei Inc. The transfer, effective from 1 December, marks an expansion for Charichari into the culturally significant regions of Kyoto City and Otsu City. The company announced plans to fully rebrand the service to “Charichari” by April 2026, introducing a new fleet of bicycles designed specifically to blend with the historic cityscapes of the ancient capital.
By taking over the operations of kotobike, Charichari aims to combine Qbei’s established network of docking ports and local business relationships with its own proprietary operation systems and data analytics capabilities. The company intends to leverage this merger to stimulate sustainable demand for cycling as a primary mode of daily transport in the region. The integration of the two services is expected to enhance convenience for both local residents and the millions of tourists who visit Kyoto and Otsu annually.
A central element of this expansion is the sensitivity to Kyoto’s strict landscape regulations and aesthetic values. While the current kotobike fleet and application will remain in use during the transition period, a full rebranding is scheduled for 1 April 2026. At that time, Charichari will deploy a newly designed fleet of bicycles. Unlike standard shared bikes which often prioritise high visibility branding, these new models will feature designs that are considerate of Kyoto’s and Otsu’s landscapes. This approach reflects a growing trend in sustainable tourism where infrastructure is adapted to respect local heritage rather than burdening it.
Users can continue to use the existing kotobike app and equipment until the end of March 2026. From April 1, the service will migrate entirely to the Charichari smartphone application.
