Gateway to Sustainability in Japan

Author - Zenbird Editorial Team

The Zenbird Editorial Team is here to ensure the best social good ideas are presented, thus making the world a better one.

New study: Sustained comfort concept beats fast fashion

Research conducted by Meiji University and NEC Corporation suggests that the key to promoting sustainable fashion lies in personal comfort rather than environmental or human rights appeals. The study is led by Associate Professor Takumi Kato of the...