Zenbird Editorial TeamPopular monthly fashion rental subscription service airCloset Inc. has just launched a new Self-Select feature last week. This update allows customers to choose specific items themselves from a shared inventory of hundreds of thousands of garments. The decision would provide a more flexible fashion experience by combining professional stylist recommendations with personal user choice.
The introduction of Self-Select is a different direction from airCloset’s standard offering. Previously, the platform focused on stylist-led proposals, but now it enables users to choose between entrusting their wardrobe to professionals and selecting items personally. This approach allows flexibiility to meet diverse needs of consumers, whose preferences can change based on their mood, schedule, or specific occasions.
Items chosen through the Self-Select function are recorded as data reflecting the user’s current preferences. This information is stored alongside wear history and feedback in the stylist’s records. The system adds to both experiences of choosing for oneself and of relying on a professional. It would also improve the accuracy of future styling suggestions.
As a prominent player in Japan’s sharing economy, airCloset operates a large-scale shared wardrobe. They encourage the reuse of clothing among a wide user base, and the service contributes to the reduction of textile waste and the promotion of a circular economy. The company continues to evolve, facilitating new encounters with fashion through sustainable consumption models.
[Reference] airCloset News (Japanese)
