Sony Corporation pledges biodiversity conservation to 2030

The Nature Conservation Society of Japan and Sony Corporation signed a partnership agreement extending to 2030 to accelerate initiativesto create a nature-positive society. The collaboration reorganises their previous joint efforts under a landscape approach, which treats municipalities and specific regions as cohesive units for biodiversity conservation and regeneration.

As a first step, the organisations identified key areas for biodiversity conservation in Inazawa City and Saku City, both regions with strong ties to Sony. Through consultations with local nature experts, they pinpointed 21 critical zones in Inazawa City and 49 in Saku City. They plan to develop and implement conservation and regeneration plans in cooperation with local governments and community groups based on these findings.

Biodiversity loss is a severe risk over the coming decade, and will require strategies tailored to specific regional characteristics. The two organisations aim to merge corporate resources with specialist ecological knowledge. They previously co-managed the WOW! WOW! Biodiversity Project for over a decade, hosting 113 nature observation events and 11 photo contests that engaged more than 32,000 participants. The renewed partnership shifts the focus further towards active environmental protection and natural capital disclosure aligned with the Taskforce on Nature-related Financial Disclosures.

Mami Imada, Corporate Executive in charge of Corporate Communications, External Relations and Sustainability at Sony Corporation, noted that the partnership marks a vital progression of their long-standing activities.

Toshiyuki Tsuchiya, President of the Nature Conservation Society of Japan, stated that the transition toward a landscape-conscious approach represents a critical challenge that embodies their strategic framework for a Japanese nature-positive model. He emphasised their goal of creating a future where people and nature coexist, built on a decade of trust established through educational support.