Marui opens LULUTI flagship clothing rental store in Tokyo

Fashion rental brand LULUTI has opened a flagship store on the fourth floor of Yurakucho Marui in Tokyo. The shop focuses on formal wear, including dresses for weddings, coming-of-age ceremonies, and parties, and provides a hybrid service where customers reserve items online and conduct fittings at a physical location.

The LULUTI store specifically targets office workers within the surrounding business district. It offers offering a comprehensive range of items including set-up dresses, accessories, bags, and shoes, supporting professionals who manage busy schedules. Its rental model is an alternative to purchasing expensive garments that are often only worn once, thereby extending the lifecycle of each product.

The store features a variety of designs tailored for different needs, including a stress-free A-line Tulle Dress, a three-piece set including a tulle vest, camisole dress, and sheer top, and a chiffon georgette blouse with wide-leg trousers.