Zenbird Editorial TeamGREEN AGE, a store embracing the concept of “coexistence between people and nature,” opened on the 8th floor of Hankyu Umeda Main Store in Osaka on 12 April. Aimed at fulfilling the growing demand for sustainable lifestyles and fashionable, eco-conscious choices in the wake of the COVID-19 pandemic, the store seeks to address these needs.
A standout feature of the store is its extensive range of products that revolve around a central concept, including not just fashion, but also cosmetics, miscellaneous goods, food, and outdoor items. Moreover, the store incorporates natural materials and eco-friendly construction, allowing customers to enjoy shopping in a relaxing, nature-inspired atmosphere.
GREEN AGE also provides circular services and an event space for various workshops, with the goal of creating a community hub connecting consumers, businesses, and the local area. This is done in collaboration with “GREENable”, a community brand that introduces sophisticated and user-friendly actions and items related to coexistence with nature. Since 2020, Hankyu Hanshin Department Store has been collaborating with Maniwa City, Okayama Prefecture.
Targeting millennial families and urban dwellers who value relationships with partners and friends, the store proposes a new lifestyle that fosters coexistence with nature, cultivating “a harmonious, abundant future for people, society, and the environment.”
Going beyond a typical department store section, GREEN AGE plans events such as interactions with producers and workshops. For visitors, it offers an opportunity to become more aware of societal and environmental concerns.
The fact that this movement begins at the heart of Osaka, in the Hankyu Umeda Main Store, holds significant meaning. Make your way to the easily accessible Umeda area to uncover tips and items that promote a lifestyle in harmony with nature!
