3 cruelty-free vegan makeup removers and cleansers available in Japan

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Considering animal welfare, vegan cosmetics and skincare products are becoming more popular in recent years. Spring is here in Japan, and it is the time of year when skin gets more sensitive due to pollen. In this season, it is important to wash off pollen from your face gently, and moisturize afterwards to prevent skin trouble. For those who want to prepare for the time, here are three vegan makeup removers and facial cleansing products available in Japan!

A new vegan skincare brand from Japan “Sui”

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Sui started as a vegan and cruelty-free skincare brand in 2022. The producer, Shojin style, has been offering Shojin ryori cooking classes. Shojin ryori is traditional Japanese cuisine based on Buddhist philosophy. It avoids gourmet food and eating meat, aiming to cultivate the mind by eating simple, vegetarian/vegan meals. Sui’s products are also based on this concept. Hence, they are vegan and made with simple ingredients.

A creative director, Kiyoka, has been studying regional revitalization in university. Therefore, she created products with essential oil extracted from local specialties such as a bitter summer orange and Hinoki (Japanese cypress).

Sui’s cleansing oil is free from alcohol, artificial coloring, petroleum-based surfactant, silicon and paraben. It is gentle on your skin, yet it can remove waterproof makeup. Moreover, Sui cares for the environment and introduces eco-friendly packaging such as glass bottles and biomass plastic bottles. Start with a trial kit including serum lotion and cleansing oil at reasonable prices to see if they match your skin.

“Marvo&Co” produced by a Japanese aromatherapist

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Marvo&Co is an Australian brand launched by a Japanese aromatherapist. Their products are certified by ACO (Australian Certified Organic) and The Vegan Society, which means they are vegan with 100% natural ingredients, and over 95% of the ingredients are organic.

Marvo&Co offers cleansing oil made with jojoba oil, vegetable glycerin, neroli and sweet orange. Pure jojoba oil and vegetable glycerin covers the surface of your skin and prevents it from getting dry after washing. The refreshing orange fragrance relaxes you while massaging your face. Remove makeup and replenish your skin at the same time with this cleansing oil!

“Sioris” focuses on ingredient transparency

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Sioris is a South Korean vegan skincare brand. This brand focuses on the transparency and freshness of each ingredient. Therefore, Sioris’s products are mainly made from materials produced within one year in South Korea. Also, its products are certified by COSMOS, and The Vegan Society.

Sioris offers two types of cleansers: cleansing milk and cleansing jelly. Both are mildly acidic to be gentle on the skin. The cleansing milk contains vitamin C-rich Korean Yuzu citrus fruit extract as approximately 60% of the ingredients. Cleansing milk is gentler on your skin than other types of cleansing, and it is perfect for those who wear light makeup.

The cleansing jelly contains aloe vera, which gives you refreshing feelings after washing. Please note that the jelly cannot remove makeup, so use it after removing makeup. These two products are moisturizing and won’t leave skin feeling tight or dry after washing.

Vegan cosmetics and skincare brands are still limited in Japan at the moment, however, the market has been growing. More varieties of vegan products are expected to be available in the near future in Japan, so keep your eyes on it!