TOHO Cinemas joins Red Cup Campaign to support school meals

The United Nations World Food Programme (WFP) Association announced its latest partner in their “Red Cup Campaign,” TOHO Cinemas. The leading movie theater company will sell a special charity popcorn starting 1 March, with a portion of the sales going towards the United Nations WFP’s school feeding support. This is the first time that a movie theater company has participated in the Red Cup Campaign, making it an exciting milestone for the campaign.

The campaign runs from March 1, 2023 to February 29, 2024 and all 70 TOHO Cinemas locations will be eligible to participate. The eligible products include popcorn (salt, caramel, salt & caramel) as well as sets. The partnership between the United Nations World Food Programme Association and TOHO Cinemas offers customers a way to make a positive impact through their entertainment experiences.

The charity popcorn is just one of the many product-linked social contributions that the Red Cup Campaign has to offer. Companies that participate in the campaign attach a special campaign mark to their products and donate a portion of their sales to the United Nations WFP’s school feeding support. Since its launch in November 2011, the Red Cup Campaign has grown to include the participation of 53 companies, covering everything from easily purchased items at convenience stores and supermarkets to services.

The Red Cup Campaign offers a simple way for people to support school meals through their daily shopping. Products marked with the campaign mark are released by companies that have agreed to support the campaign, using the red cup used by the United Nations World Food Programme as a landmark. When customers purchase eligible products, a portion of the sales will be donated by the company, making it a small yet impactful way to give back.

The United Nations WFP school meal support is a program that provides free meals to children attending school. In 2022, the program provided school meals to over 1.5 million children in more than 80 countries. With access to nutritious school meals, children are more likely to attend school, increasing their opportunities for education and personal growth. Over time, young people with dreams can become a force for the development of society and their country.