Moe KamimotoAre you interested in discovering new sustainable fashion brands? While we previously highlighted major sustainable apparel brands in Japan before, new ones are constantly emerging. Here are three notable examples. The new circular fashion...
Have you ever heard of the word “kawaii“? Kawaii is a Japanese word that literally means “cute” and “adorable.” With the global spread of Japanese pop culture, including anime, music and fashion, kawaii is...