Japanese startups have a certain flavor of sustainability: to incorporate sustainability into everyday activities. Customers of these startups and brands often learn about the sustainability of the brand after consumption. It is similar to...
A longstanding greengrocer with a history spanning over six decades has successfully upcycled non-standard sweet potatoes into a delightful dessert called “Pure Sweet Potato Pie.” While sweet potato consumption has surged amid an...
ANANAS COFFEE TOKYO, a vegan cafe with a concept of “a place where everyone is accepted and recognized,” have started to accepting reservations for a “Plant-based Picnic Plan” that users can enjoy without preparing anything...
Anadromous is a non-profit organization promoting exchange between urban areas and mountain regions. In November 2022, they opened Village Hinohara, a telework facility for members that utilizes a satellite office in Hinohara Village in Tokyo. Its...
Kaman Co. Ltd. is launching a trial service for Megloo reusable containers for takeout and delivery from various stores and food trucks. The trial will run for one month, from January 24 to February 23, in the Shibuya City area. Following a...
Tokyo’s Jiyugaoka is a very comfortable area for shopping. Imagine a toned-down back streets of Shibuya, where you can enjoy visiting the range of stores along the slopes without the often overwhelming crowd. And for the sustainability soul inside...
Awareness of a zero waste lifestyle is picking up in Japan, and bulk stores, which allows customers to purchase customized amounts without packaging, are essential parts of the trend. Unfortunately, the number of bulk stores are still limited. It...
Ensen Marugoto, a joint-stock company between Satoyume and The East Japan Railway Company, has launched a new type of tourism called “mobility tourism.” This project aims to fully utilize tourism resources in Tokyo’s Okutama area. ‘Ensen Marugoto’...
Momentum is picking up for a(n)action, which had a very successful crowdfunding project for climate clocks this year. a(n)action has been installing a climate clock each month from July to September. To date, there are four climate clocks in Shibuya...
Japanese ICT company and ethical e-commerce “tells market” operator, Freewill Inc., organized the ethical event MoFF2022 at TRUNK HOTEL in Shibuya on September 9. The event saw close to 2900 participants, more than one hundred ethical...