Tired of the relentless glow of city neon? Forget the crowded tourist routes and prepare for an adventure into Okayama Prefecture, a beautiful region in western Japan, home to the serene mountainside and the captivating islands. This year, Japan’s...
UMITO Partners Inc., a consultancy specialising in ocean nature-positivity, and the Greencoop Consumers’ Co-operative Union have entered a strategic partnership to enhance the sustainability of Japan’s oceans and fishing industries by creating a...
Ba-and-Co Inc. and Maniwa City will be holding “Hiruzen Nature Week,” a five-day practical event designed to explore new business models that coexist with nature. The event will take place from 7-11 October 2025 in the Hiruzen region of...
Denim is a must-have for casual style, regardless of age or gender. With a wide range of denim items to choose from, selecting the right piece can be challenging. Many consider not only the design but also durability, versatility and sustainability...
Takahashi City, Okayama Prefecture, is set to open a unique workspace in February 2024 that welcomes parents and their children, aiming to provide a supportive environment for working families. The initiative, named “Machi no Living New...
A mushroom cultivation initiative in Ibara city, known as Ibara Mushroom House, is redefining the cultivation and use of fungi, not only as a healthful addition to our diets, but as a solution to sustainable farming practices. Starting last month...
Have you ever worn clothing called “circular fashion”? In recent years, the awareness of the “circular economy” among companies and organizations and in their activities is rising. The fashion industry has been perceived as a...
Have you ever tried Japanese denim? Denim came to Japan from the U.S. in the 1900s, and domestic denim production started in Okayama prefecture in the 1960s. Today, Okayama and Hiroshima are known as the largest producers of Japanese denim, with...
Administrative offices of Japan’s regional areas have invested tremendous efforts to introduce policies which revitalizes Japan’s regional economy. Examples include unique product development and the maintenance of childcare institutions...









