Zenbird Editorial TeamWhile most people dread getting caught in the rain, iKasa’s Nature Innovation Group sees it as an opportunity for social and environmental transformation. The company has announced ambitious plans to eliminate disposable umbrellas from Japan...
Kirsty KawanoIn December 2018, Marukawa Shoji, representative director of the Nature Innovation Group, launched an umbrella sharing service called iKasa. Just six months later, his company has received a capital input of 30 yen million as users and businesses...