Amanda WeeTabio Corporation and BRING have launched a sock recycling campaign.
Founded in 1968, Tabio is one of Japan’s most popular sock brands. With 270 stores in Japan and several in Europe, they produce over 30 million pairs of socks for people worldwide every year. Tabio prides itself on Japanese craftsmanship to make well-designed quality socks that excel in comfort.
BRING is a fashion label that produces clothes from recycled clothing. This sustainable fashion brand is an initiative under JEPLAN INC. (Japan Environment PLANning), a startup company that works on recycling services, projects, and technology. Their vision is to achieve a circular economy through recycling, and the sock recycling campaign is one of their many activities.
This campaign is not new. It began in 2017 as a trial that was well received by customers. Subsequently, this led to a successful launch of the campaign in 2019, which was participated by over 9000 people. More than 110,000 pairs of socks were collected that year.
This year, the sock recycling campaign will run for two months from 1st October 2020 to 30th November 2020.
This campaign collects old socks for recycling. Customers are encouraged to donate their old socks at any of the 193 participating outlets of the following three brands: Kutsushitaya, Tabio, Tabio MEN.
All kinds of socks, including stockings and tights, regardless of brand, are accepted. Customers are required to wash the socks before donation. Unused or new socks are not accepted in this campaign.
These old socks will be collected and recycled by JEPLAN, into raw materials for textiles and furnishing of car interiors.
For each donation, participating Tabio application members can also enjoy 10 percent off their purchase in stores.
Today, textile waste is a pressing issue, and recycling is a concept that has an important role to play in realizing a sustainable society. The sock recycling campaign is the first step towards that.
