Zenbird Editorial TeamRandstad K.K. will distribute 1,000 mimosa bouquets and conduct a gender equality survey at the Tokyo International Forum on 6 March. This is taking place ahead of International Women’s Day on 8 March to raise awareness of female empowerment and visualise the current state of workplace comfort in Japan.
The mimosa flower serves as a global symbol for International Women’s Day, representing appreciation and empowerment. While the day is a United Nations observance, its recognition remains relatively low in Japan. Human resources provider Randstad Japan intends to use the high-traffic Yurakucho area to reach a broad audience of business professionals and shoppers. The initiative encourages people of all genders to reflect on better ways of working and living.
While distributiong the flowers, the company hopes to capture the honest perspectives of workers. The survey will use a four-quadrant board, and get participants to answer two primary questions. The vertical axis asks whether Japan has become a country where women can succeed, while the horizontal axis asks whether the individuals themselves feel comfortable in their daily work and lives.
Each mimosa bouquet includes a QR code that links to a specialised blog featuring advice from experienced recruitment consultants. The content addresses common challenges such as life events and age-related career barriers. It suggests that experiences gained through life events are hidden strengths that the market values highly. The blog provides practical steps for individuals to balance personal working styles with meaningful career progression.
Japan currently ranks 118th in the Global Gender Gap Index, indicating significant room for improvement in social and economic parity. Visualising the actual circumstances of the workforce is a vital insight toward fostering a more inclusive professional environment.
[Reference] Randstad Bews Release (Japaense)
