Gateway to Sustainability in Japan

Pregnancy skincare: 3 environmentally friendly brands from Japan

Finding perfect skincare products is always hard work. It may be even more challenging when it comes to pregnancy skincare items because the skin can often become more sensitive during pregnancy. Many people have started caring about the environmental impact in addition to whether the products match their skin. If you are looking for a better choice for both yourself and the earth, here are a few eco-friendly pregnancy skincare brands from Japan.

Madonna

Madonna, which is a company that has been supporting pregnancies and babies with health care workers since 1977, is a pioneer of domestic pregnancy skincare items. They produced the first domestic stretch mark cream in 1993 and now have various products that include body cream, nipple cream, sun cream and other maternity products such as supplements and organic cotton socks.

For their Organic Maddona and Organic Madonna Baby series, the products contain no water but organic certified ingredients such as aloe vera, shea butter and argan oil to keep the ratio of organic ingredients high. Maddona also has an original label to show the percentage of organic ingredients contained in each product.

[Online shop] Madonna

Welina

Welina is a Japanese brand that produces skincare items made of carefully selected ingredients from Hawaii. Their Maternity & Baby line offers a wide range of products such as stretch mark cream, toner, milky lotion and shampoo. Some of the products can be used by both adults and babies.

(Image: welina.jp)

The brand aims to create products that are not harmful to people or the environment. Their products are made of USDA and HOFA certified ingredients and are free of chemicals, preservatives and mineral oil. Moreover, some ingredients are wildcrafted, which means that the plants are grown in the wild without any herbicides or pesticides. Welina is also committed to its packaging. They choose glass bottles and 100% recyclable paper boxes printed with eco-friendly ink that is made of soybeans and vegetables.

[Online shop] Welina

ALOBABY

ALOBABY produces products that are certified by Ecocert, which is a widely known standard for organic cosmetics. This certification guarantees that a minimum of 95% of the plants contained in a product are organic. The brand is committed to creating products that can be used for babies safely with 99% natural ingredients, and no artificial coloring, synthetic fragrances or petroleum-based surfactants. ALOBABY produces folic acid supplements, stretch mark cream for pregnancy and various products for babies and kids such as baby soaps, toothpaste and hand sanitizer.

(Image: alo-organic.com)
[Online shop] ALOBABY

Choosing eco-friendly skincare products is not only good for the environment. It can be a better choice for sensitive skin and these products don’t contain harmful chemicals. The market of organic skincare products is growing in Japan, and more options are becoming available. These brands are leading the way towards a more sustainable society in Japan.

Written by
Moe Kamimoto

Her mission is to make the world a better place for everyone since she studied human rights and environmental issues in college. She is especially interested in sustainable fashion and cosmetics, diversity, and gender equality. A nature and animal lover.

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Written by Moe Kamimoto