Too often, food is thrown away when it could originally have been eaten. Reducing such food waste is one of the major social issues today. According to the Ministry of Agriculture, Forestry and Fisheries of Japan, approximately 5.70 million tons of...
Veganism is progressively spreading in beauty fields, especially haircare products in Japan. Now that the rainy season is around the corner, you may be concerned about your hair increasing in volume or curling with humidity. If you are looking for...
As the climate crisis becomes more real, the shift to a circular economy is a common challenge for the whole world. Particularly in agriculture, the concept of “regenerative agriculture,” which aims to restore the natural environment...
In everyday life, we are bombarded with shiny ads for the “fashion trend of the year” and the “latest seasonal collections.” Nowadays that happens not just via TV commercials and shop windows, but also when using the internet and social media. It’s...
As environmental problems caused by climate change become more serious, more and more people may be seeking a lifestyle that is kind to themselves, others and the earth. In Japan, the term “permaculture” is gaining ground among those...
The menstrual period is a hassle for many women. We have previously introduced femtech brands that help make menstruation more comfortable and sustainable. Among them, period underwear is popular because it is environmentally friendly and costs less...
The Tokyo Rainbow Pride Parade and Rainbow Festival return this year as in-person events. The significance of this celebration was demonstrated in a social media post a few years ago in which the writer said that it was the only place they could...
As responsible consumers, we are always looking for ethical brands and sustainable alternatives. But what do we look for, and how do we know a brand is greenwashing or not? Well, through the lens of Circular Economy, we discover that there are ten...
Zenbird held an online event, “Cultivating Well-being Through Zen Practice,” on March 24. The event aimed to rediscover Japan’s centuries-old, fascinating “way of living,” and ways to better take care of ourselves. We invited Dorothee Eshin Takatsu...
Southwest of Takamatsu City in Kagawa Prefecture is the Ayagawa town. Nearing meguru Zero Waste Cafe, you can see the distant urban sprawl under a blue sky. The cafe’s location offers its unique flavor of scenery to its guests. We meet Toyo...