Japan’s first reusable cup drink machine launches in Yokohama City Hall

Beverage startup NOMU Enterprise G.K. has partnered with the City of Yokohama to launch a pilot test for Japan’s first reusable cup drink dispensing machine. The first “NOMU POD” unit was installed on the 25th floor of the Yokohama City Hall, with the 12-month trial beginning in September.

The goal of the trial is to reduce single-use plastic containers by validating user demand for a reuse-based system and identifying operational challenges. The pilot test is part of Yokohama’s “Co-creation Front” public-private partnership programme.

The NOMU POD system provides drinks in a two-part container called the “TASO Bottle.” It consists of an outer case made from biomass materials like bamboo and corn, and an inner stainless steel cup. Users retain the outer case, and after finishing their drink, return only the inner cup to a designated collection box. NOMU is responsible for collecting, washing and sterilising the cups for reuse.

To use the service, customers download a dedicated smartphone app and add funds to a digital wallet. A first-time charge of 3,000 yen or more provides the user with a complimentary outer case. The app allows users to choose from over 150 base menu items, including fruit drinks and flavoured teas, and customise them with options for flavour and sweetness, creating more than one million possible combinations. An AI bartender, “NOMU-chan,” can also suggest drinks based on user preference or mood.

Once a drink is selected, the user holds their TASO Bottle case, which contains an IC tag, to the machine to receive their beverage in a clean stainless steel cup. Drinks are priced between 150 and 390 yen for a 300ml serving. To commemorate the partnership, a special Yokohama-themed case with a blue gradient design inspired by the city’s oceanfront is available.

This project could offer a solution to Japan’s challenge with plastic waste. According to a UNEP report, Japan is the world’s second-largest generator of single-use plastic waste per capita. Promoting the use of reusable cups can help reduce PET bottle consumption and its associated environmental impact. The collaboration aligns with Yokohama’s goal of achieving a decarbonised society by 2050. Both parties will explore the potential of this new hydration model to reduce plastic waste.