Electric bike rentals expands to Mie for sustainable travel

OpenStreet Co., Ltd., in collaboration with Kintetsu Corporation, is set to roll out “HELLO CYCLING,” a bike-sharing service that promises more than just mobility. Launched on March 2024, this service places its first footsteps in the region with strategically located stations at Ujiyamada Station, Isuzugawa Station, and the Ise City Inner Shrine B4 parking lot.

The introduction of “HELLO CYCLING” into Mie Prefecture marks a significant pivot towards sustainable travel, tapping into the veins of eco-tourism and the daily rhythms of local commuters. By integrating bike-sharing stations directly along the Kintetsu railway lines, the initiative offers a seamless transition from train to bike, illustrating a model of integrated transportation that could redefine urban mobility.

What sets this initiative apart is its direct appeal to both tourists and residents. The stations are positioned to enhance access to Ise Jingu Shrine, one of Japan’s most venerated cultural landmarks, while also serving the practical needs of local residents. This dual approach caters to a broader narrative of sustainable practices and community integration, essential in today’s environmentally conscious society.

“HELLO CYCLING” stands as one of Japan’s largest bike-share platforms and is pioneering in its field with over 7,700 stations nationwide. The ease of use is facilitated through a mobile app or the PayPay mini-app, where users can access electric-assist bicycles. These bikes offer a convenient, affordable, and environmentally friendly alternative to traditional transport, costing 130 yen for the first 30 minutes with additional time available in 15-minute increments.

This bike-sharing expansion is a strategic move to encourage a shift from cars to bicycles, aiming to alleviate local traffic congestion and contribute to a greener, more sustainable future. This initiative demonstrates how localized solutions can lead to broader changes, influencing both societal habits and environmental impacts.