Eco-friendly dinnerware with KEYUCA’s Land Recycle Series expansion

KEYUCA, a lifestyle brand renowned for its commitment to meticulous craftsmanship, is set to unveil two additions to its eco-conscious product line, the ‘Land Recycle Bowl’ and ‘Land Recycle Plate’, on June 10, 2023. These offerings, part of the ‘Land Recycle Series’, embody a novel approach to waste reduction: repurposing unwanted dishware into recycled ceramic goods.

The Japanese brand, anchored by its credo, “Delivering Japanese utensils”, has garnered attention for its thorough exploration of potteries across the nation. KEYUCA’s unique journey ensures each piece of dishware sold not only meets their high aesthetic standards, but also aligns with the company’s sustainability goals.

Gifu Prefecture’s Tono region, revered as Japan’s epicenter of dishware production, serves as a pioneering base for KEYUCA’s ‘recycled ceramic’ operations. Here, disused ceramics are salvaged, crushed, and born anew as raw material. In an industry often scrutinized for its environmental impact, KEYUCA’s focus on sustainable practices speaks to their commitment to both craftsmanship and global stewardship.

The Land Recycle Series, created in collaboration with local manufacturers, was designed to dispel the common misconceptions of recycled goods — chiefly, that they are inconvenient to use and exorbitantly priced. KEYUCA’s designers have worked hand-in-hand with recycling facilities and manufacturers to produce items that are not only eco-friendly but also practical. The result: dishware that’s compatible with microwaves and dishwashers, and reasonably priced to ensure accessibility.

With its universally appealing color scheme and practical size, the Land Recycle Series extends beyond simple utility. KEYUCA envisions these items not just as everyday kitchen essentials, but also as thoughtful, sustainable gifts.