On the second day of the Sustainable Brand 2019 Tokyo conference, a breakout session titled “Learning about Sustainable Consumption from Millennials & GenerationZ” discussed consumer awareness in Japan, and ways to appeal sustainable products...
Administrative offices of Japan’s regional areas have invested tremendous efforts to introduce policies which revitalizes Japan’s regional economy. Examples include unique product development and the maintenance of childcare institutions...
Sustainability always seems to such an insurmountable problem to solve. But the solutions can often be simple and small enough, especially in our day to day lifestyles. And in the case of Haruulala Japan, it just took changing one detail – the...
While we explored why consumer should play the lead role in sustainable shopping, there was also another session that took place under the same theme of sustainable businesses. Here is our report of the session “Profitable Sustainable...
The two-day Sustainable Brands International Conference 2019 Tokyo was conducted on March 6 and 7. Participating companies were interested, if not already, in moving forward toward a vision of a sustainable society. The first day’s session kicked...
The Japanese traditional industry has been declining in recent years. This is because of the growing aging population of artisans, the absence of successors and the dip in demand for traditional crafts. One company, AERU Company, may have found the...
Whether it is gifted to someone you love or it’s something you’d like to treat yourself to after a long day’s work, Bean to Bar Chocolate is a popular treat that suits all occasions and melts in your mouth. It is also safe to say that many people...
Out of all the many daily goods, perhaps the most surprisingly destructive items to the environment are T-shirts. Oil is a necessary ingredient to produce polyester used in making T-shirts. The risks of Oil However, oil not only emits carbon...
Kamiyama is a small mountain town located in Tokushima Prefecture. This quiet town has been drawing attention domestically and internationally for its innovative policy called “Creative Depopulation”. It refers to positively manipulating...
About an hour’s drive from Tokushima City is Kamikatsu, a small town in Shikoku Island. This depopulated town has less than 1,600 people, 50% of which belongs to an aging population. In spite of that, this town welcomes approximately 2,600...