Have you ever heard of the word “kawaii“? Kawaii is a Japanese word that literally means “cute” and “adorable.” With the global spread of Japanese pop culture, including anime, music and fashion, kawaii is...
In the sleepy coastal town of Yono, perched on the northernmost edge of Iwate Prefecture, a unique assembly took place on a midsummer Saturday in 2023. A consortium of minds from various sectors – fishing industry stakeholders, culinary pioneers...
Giving birth remains expensive in Japan. Pregnancy, childbirth and postpartum costs are not covered by health insurance, and parents have to pay up to approximately 520,000 yen ($ 5,000 USD) on average unless complications warrant medical...
Muse Platinum has launched a charitable initiative called the “Muse Foundation’s 1 Coin for SDGs.” The venture was announced on last week, and is aimed at the salon’s expansive membership base, which stands at over four...
Embracing a movement that has touched the lives of nearly 300 million people worldwide, Yurakucho Marui will host a sustainable event, the “De-Plastic Lifestyle Support Fest,” over two days — July 29th and 30th. This event is geared...
The tourism approach known as “dark tourism,” which confronts the sad and heavy history of mankind, such as war, disasters and social discrimination, is receiving attention worldwide. In Fukushima Prefecture, which experienced an unprecedented...
MOTHERHOUSE Co., Ltd., a Tokyo-based company known for their mission to create globally recognized brands from developing countries, has launched a unique product named “Rinne Silk Scarf”. This offering, a product of the company’s...
Borderless Japan Corporation is offering a new rate plan that delivers 100% renewable energy at a remarkably low and consistent operational cost of just 500 yen per month. Amid a landscape of increasing power rates, Hummingbird Power’s new...
Clean Energy Connect reported a significant milestone of achieving a total of 700 Non-FIT solar power plants across Japan. Clean Energy Connect, through its decarbonization initiatives, has its operations firmly grounded in the non-FIT system (Feed...
Summer is the season for festivals, known as “matsuri“, in Japan. These festivals vary significantly from city to city, but they all share two important values: community and strong bonds among people. The summer culture in Japan has...