Hirota is a town in Rikuzen Takata city, Iwate Prefecture; everyday young people relocate here, providing a breath of fresh air. They are organizing events which involves the locals, and are promoting a vacation rental business. In the background...
Like the various sustainable terms, it can also be daunting on first hearing “sustainable tourism”. Sustainable Tourism is the kind of tourism that values economic, social and environmental effects of the present and future, while answering to the...
What is your impression of Chiba city? At Chiba city, one can find an abundance of nature and bustling places. For example, the Makuhari Messe and ZOZO Marine Stadium are located a stone’s throw away from the city center. In the upcoming 2020...
Picking up trash left on the roadside. Placing change in a donation box upon shopping at a convenience store. Taking part in a local volunteer activity on your day off. These small activities, which can be practiced in your daily life, could...
On the second day of the Sustainable Brand 2019 Tokyo conference, a breakout session titled “Learning about Sustainable Consumption from Millennials & GenerationZ” discussed consumer awareness in Japan, and ways to appeal sustainable products...
Administrative offices of Japan’s regional areas have invested tremendous efforts to introduce policies which revitalizes Japan’s regional economy. Examples include unique product development and the maintenance of childcare institutions...
While we explored why consumer should play the lead role in sustainable shopping, there was also another session that took place under the same theme of sustainable businesses. Here is our report of the session “Profitable Sustainable...
The two-day Sustainable Brands International Conference 2019 Tokyo was conducted on March 6 and 7. Participating companies were interested, if not already, in moving forward toward a vision of a sustainable society. The first day’s session kicked...
The Japanese traditional industry has been declining in recent years. This is because of the growing aging population of artisans, the absence of successors and the dip in demand for traditional crafts. One company, AERU Company, may have found the...
Whether it is gifted to someone you love or it’s something you’d like to treat yourself to after a long day’s work, Bean to Bar Chocolate is a popular treat that suits all occasions and melts in your mouth. It is also safe to say that many people...