AirCloset launches buyback service to promote circular consumption in Japan

AirCloset Inc., the operator of the fashion rental service airCloset, has launched a new buyback service titled airCloset Kaitori this month. The service contributes to the acceleration of circular economy, now allowing members to sell used items, including clothing, home appliances, and miscellaneous goods.

The service is a partnership with two major Japanese second-hand companies, Treasure Factory Co., Ltd. and MarketEnterprise Co., Ltd. Collaborating with these specialists, airCloset Inc. facilitates the collection and resale of a broad range of products beyond its core fashion inventory. This expansion adds a streamlined method for consumers to pass items to new owners.

In Japan, consumers increasingly seek to use items effectively rather than discarding them. National policies also back the motivation, such as the Ministry of the Environment’s efforts to promote reuse and the Ministry of Economy, Trade and Industry’s strategy to transition towards a circular economy.

AirCloset members receive specific benefits through this new service. The company offers preferential appraisal rates for its members, encouraging active participation through its app. Its service covers various categories, including baby and kids’ items as well as educational materials.

Previously, airCloset Inc. focused primarily on a rental model that allowed customers to use clothing as needed. The addition of a buyback option creates a more comprehensive resource circulation system and extension of the lifecycle of their possessions.