98% of children eager to reuse at home after Japan Reuse Day event

Bookoff Group Holdings Co., Ltd. and 54 partner organisations hosted an interactive educational event, “August 8 Reuse Day ~ Connecting smiles, powering the future ~,” at Akiba Square in Tokyo on 7 and 8 August. The event attracted attracted 514 total visitors, including 262 elementary school pupils and their guardians, to promote resource circulation through practical experience.

The goal of the event was to shift public perception of reuse from a niche practice to an accessible daily choice. Across ten dedicated booths operated by participating secondhand companies, children completed tasks representing the life cycle of pre-owned goods. Activities included evaluating product values, processing traded-in toys for store display, and installing automotive parts. Visitors also deposited unwanted household items into R-LOOP collection boxes positioned at the venue.

A post-event survey of 107 attendees indicated a direct change in participant awareness. All respondents stated that the activities deepened their understanding of resource circulation, while 98% expressed an intention to practice item reuse within their households. The event was able to translate theory into real-world experience,  and was able to the encourage children to identify reusable objects in their homes and apply circular practices to daily life.